adidas GRIT | Aarish Netarwala
Tasked with the question; how might Adidas create a new opportunity in a transforming landscape of exercise & sport?, designer Aarish Netarwala set to work creating, “GRIT” – one of the most intriguing, and stunning, footwear concepts I’ve seen in quite some time.
Adidas worked with ArtCenter to explore the possibilities of the future of sports. Through a strategic innovation approach to the Adidas brand, this project was developed and pitched to the future team. In order to find new possibilities, they started by looking into local grassroots sports cultures.
One particular location Aarish looked at was Sand Dune Park, located in Manhattan Beach. A number of athletes exercise at these vertical sand dunes that are constantly shifting making it incredibly hard to ascend. Aarish wanted to apply a similar philosophy to footwear, making it more difficult to run and train anywhere, essentially bringing the sand dune with you wherever you are.
As you can see below, the complex lattice wraps around the foot to provide more continuous lateral movement (like sand) and is beautifully woven into the upper. The lattice would in theory collapse on impact and relapses once the foot is off the ground absorbing energy without returning it to the user. There would also be much less “toe-off”, which would also decrease the amount of energy returned to the athlete.
You can see Aarish’s incredible “GRIT” project in full, below.
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